Less luggage. Better travel.

I'm Alan Frei, a Swiss entrepreneur, frequent traveler, and someone who's always looking for smarter ways to make everyday life simpler.

The source of our inspiration

Over the years, I've tested hundreds of travel gadgets, accessories, and everyday essentials while traveling for business, conferences, sporting events, and adventures around the world. Most products are forgettable. A few become part of my daily routine.

Some are brands I've admired for years. Others, like Tefors, are products I believed in so much that I decided to take them over and continue improving them.

Every product has to meet a simple standard: it should solve a real problem, save space, reduce weight, or make traveling and everyday life a little easier.

I don't want to sell thousands of random products. I'd rather recommend a small collection of items that I genuinely use myself and would confidently suggest to friends.

This is only the beginning. I'll continue adding new products, improving existing ones, and listening to feedback from the community.

THE PROCESS

Is it better than what already exists?

That's the question we ask ourselves before any idea is allowed to progress through to the prototyping stage.